{"id":13352,"date":"2025-10-23T10:39:09","date_gmt":"2025-10-23T13:39:09","guid":{"rendered":"https:\/\/thesport.news\/br\/nike-planos-inovacao-vendas\/"},"modified":"2025-10-23T10:39:09","modified_gmt":"2025-10-23T13:39:09","slug":"nike-planos-inovacao-vendas","status":"publish","type":"post","link":"https:\/\/thesport.news\/br\/nike-planos-inovacao-vendas\/","title":{"rendered":"Nike: Elliot Hill revela planos para inovar e recuperar vendas globais"},"content":{"rendered":"

A Nike<\/b>, gigante do setor esportivo, busca reinventar-se ap\u00f3s um per\u00edodo de quedas nas vendas e turbul\u00eancias no mercado. Com a chegada de Elliot Hill<\/b> como novo presidente e CEO, a empresa aposta em inova\u00e7\u00f5es tecnol\u00f3gicas e um retorno \u00e0s suas ra\u00edzes para reconquistar a Lideran\u00e7a<\/a>.<\/p>\n

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Planos de Inova\u00e7\u00e3o para o Futuro<\/h2>\n

Elliot Hill, em Entrevista<\/a>, detalhou as estrat\u00e9gias para o futuro da Nike<\/b>. A companhia est\u00e1 desenvolvendo tecnologias pioneiras, como o primeiro T\u00eanis<\/a> de corrida e caminhada motorizado do mundo. Outras inova\u00e7\u00f5es incluem “t\u00eanis mentais” para auxiliar atletas como Erling Haaland<\/a><\/b> a melhorar o foco antes das partidas, e uma jaqueta autoinfl\u00e1vel para a equipe dos EUA nos Jogos Ol\u00edmpicos<\/a> de Inverno. A tecnologia tamb\u00e9m visa apoiar os jogadores da sele\u00e7\u00e3o inglesa na Copa do Mundo.<\/p>\n

\u201cSomos uma empresa de esporte e uma empresa em crescimento\u201d, afirmou Hill. \u201cE quando convidamos oito bilh\u00f5es de consumidores para o mundo do esporte, gosto das nossas chances de crescer.\u201d A nova declara\u00e7\u00e3o de miss\u00e3o da Nike<\/b>, \u201cCreate Epic Shit, Make Athletes Better\u201d, inspirada em Kobe Bryant<\/b>, reflete um compromisso com a excel\u00eancia e a inova\u00e7\u00e3o ousada.<\/p>\n

\"Elliot
Elliot Hill, CEO da Nike, detalha os planos de inova\u00e7\u00e3o da empresa.<\/figcaption><\/figure>\n

Tecnologia de Ponta em Cal\u00e7ados e Vestu\u00e1rio<\/h2>\n

O Project Amplify<\/b>, um T\u00eanis<\/a> motorizado, promete aumentar o desempenho de corredores e caminhantes, reduzindo o esfor\u00e7o metab\u00f3lico em at\u00e9 22%. Testes indicam melhorias significativas na performance, permitindo que atletas mantenham um ritmo mais r\u00e1pido com o mesmo n\u00edvel de esfor\u00e7o. Este projeto \u00e9 visto como um divisor de \u00e1guas na tecnologia de cal\u00e7ados esportivos.<\/p>\n

Al\u00e9m dos cal\u00e7ados, a Nike<\/b> apresentar\u00e1 novos kits com material Aero-Fit<\/b> para as equipes patrocinadas na Copa do Mundo, que promete manter os jogadores frescos em condi\u00e7\u00f5es de calor e umidade. A linha de vestu\u00e1rio tamb\u00e9m incluir\u00e1 a jaqueta Air Milano<\/b>, que se infla rapidamente para oferecer aquecimento adapt\u00e1vel.<\/p>\n

\"Prot\u00f3tipo
O Projeto Amplify visa revolucionar a corrida e caminhada com tecnologia motorizada.<\/figcaption><\/figure>\n

O lan\u00e7amento do Nike Mind<\/b>, um cal\u00e7ado e slider que utilizam sensores para melhorar o foco e a concentra\u00e7\u00e3o, j\u00e1 est\u00e1 sendo utilizado por atletas como Haaland<\/b> e A\u2019ja Wilson<\/b>. Pesquisas com EEG confirmam que a constru\u00e7\u00e3o do cal\u00e7ado pode influenciar a atividade cerebral relacionada ao foco.<\/p>\n

Retorno \u00e0s Origens e Compromisso com Atletas<\/h2>\n

Hill enfatiza o compromisso da Nike<\/b> em servir os atletas, um princ\u00edpio fundamental desde a funda\u00e7\u00e3o da empresa por Phil Knight<\/b> e Bill Bowerman<\/b>. A marca busca reacender a conex\u00e3o emocional com os consumidores atrav\u00e9s de storytelling e produtos inovadores, refor\u00e7ando sua posi\u00e7\u00e3o no mercado.<\/p>\n

A empresa tamb\u00e9m aborda quest\u00f5es passadas, como o caso de Allyson Felix<\/b>, e o esc\u00e2ndalo de doping envolvendo Alberto Salazar<\/b>. Hill garante um compromisso com a transpar\u00eancia e autenticidade, afirmando que a empresa responder\u00e1 de forma mais eficaz aos erros futuros.<\/p>\n

\"Logo
A Nike busca se reconectar com sua ess\u00eancia, focando no atleta.<\/figcaption><\/figure>\n

A reestrutura\u00e7\u00e3o organizacional, com departamentos separados por esporte, visa agilizar a inova\u00e7\u00e3o e a entrega de produtos. As recentes melhorias no desempenho e lan\u00e7amentos bem recebidos indicam um caminho promissor, com a divis\u00e3o de corrida apresentando crescimento superior a 20% no \u00faltimo trimestre.<\/p>\n

A paix\u00e3o de Hill pelo futebol e o apoio ao desenvolvimento do esporte feminino, como a recente vit\u00f3ria da sele\u00e7\u00e3o inglesa na Euro 2025, demonstram a vis\u00e3o inclusiva da nova lideran\u00e7a. A Nike<\/b> reafirma seu prop\u00f3sito de inspirar e equipar atletas em todo o mundo, fortalecendo o la\u00e7o com o Swoosh.<\/p>\n

Fonte:<\/strong> The Guardian<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Nike revela estrat\u00e9gias de inova\u00e7\u00e3o com Elliot Hill: t\u00eanis motorizado, foco mental e retorno \u00e0 ess\u00eancia para impulsionar vendas 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