{"id":12810,"date":"2025-10-21T21:40:05","date_gmt":"2025-10-22T00:40:05","guid":{"rendered":"https:\/\/thesport.news\/br\/vasco-lanca-app-oficial-transformacao-digital\/"},"modified":"2025-10-21T21:40:05","modified_gmt":"2025-10-22T00:40:05","slug":"vasco-lanca-app-oficial-transformacao-digital","status":"publish","type":"post","link":"https:\/\/thesport.news\/br\/vasco-lanca-app-oficial-transformacao-digital\/","title":{"rendered":"Vasco lan\u00e7a app oficial e anuncia nova fase de transforma\u00e7\u00e3o digital"},"content":{"rendered":"<p>O <b><a href=\"https:\/\/thesport.news\/br\/contestacao-plano-vasco\/\">Vasco<\/a> da Gama<\/b> deu mais um passo em seu processo de moderniza\u00e7\u00e3o ao lan\u00e7ar, nesta ter\u00e7a-feira (21), o <b><a href=\"https:\/\/thesport.news\/br\/vasco-cuesta-duvida-vitoria\/\">Vasco<\/a> APP<\/b>, novo aplicativo oficial do clube. A plataforma tem como objetivo aproximar o torcedor e centralizar, em um \u00fanico espa\u00e7o, conte\u00fados, servi\u00e7os e experi\u00eancias digitais relacionados ao Gigante da Colina.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/lncimg.lance.com.br\/cdn-cgi\/image\/width=1080,quality=75,fit=pad,format=webp\/assets\/lance-global\/v1\/figcaptionCameraWhite.svg\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/lncimg.lance.com.br\/cdn-cgi\/image\/width=850,quality=75,format=webp\/uploads\/2025\/10\/Campanha-Vasco-App.png\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/lncimg.lance.com.br\/cdn-cgi\/image\/width=48,quality=75,fit=pad,format=webp\/assets\/lance-global\/v1\/dotsInCircle.svg\" \/><\/figure>\n<p>Com o lan\u00e7amento, o clube passa a reunir no aplicativo not\u00edcias, v\u00eddeos, bastidores e demais conte\u00fados exclusivos. O <a href=\"https:\/\/thesport.news\/br\/vasco-fechou-emprestimo-80-milhoes-crefisa\/\">Vasco<\/a> APP tamb\u00e9m marca o in\u00edcio do <b><a href=\"https:\/\/thesport.news\/br\/vasco-x-vitoria-estreante-arbitragem\/\">Vasco<\/a> ID<\/b>, sistema de cadastro \u00fanico que permitir\u00e1 ao torcedor acessar todas as plataformas digitais do clube de forma unificada. A expectativa \u00e9 de que novas funcionalidades sejam incorporadas nas pr\u00f3ximas atualiza\u00e7\u00f5es, como marketplace oficial, compra de <a href=\"https:\/\/thesport.news\/br\/bahia-x-flamengo-ingressos\/\">Ingressos<\/a>, plataforma de games e experi\u00eancias interativas.<\/p>\n<h2>Vasco ID: A Unifica\u00e7\u00e3o das Plataformas Digitais<\/h2>\n<p>O CEO da <a href=\"https:\/\/thesport.news\/br\/ana-thais-critica-final-copa-brasil\/\">Vasco<\/a> SAF, Carlos Amodeo, destacou o avan\u00e7o que o aplicativo representa para o relacionamento digital com o torcedor.<\/p>\n<p>&#8211; O Vasco APP reunir\u00e1 em um s\u00f3 lugar tudo o que o vasca\u00edno precisa para viver o clube no dia a dia, de forma simples, direta e conectada. J\u00e1 o Vasco ID inaugura um novo conceito dentro do nosso ecossistema digital, integrando todas as experi\u00eancias do torcedor nas plataformas do clube &#8211; afirmou o dirigente.<\/p>\n<h2>Estrat\u00e9gia de Inova\u00e7\u00e3o e Conex\u00e3o com o Torcedor<\/h2>\n<p>Respons\u00e1vel pelo projeto, o Especialista em Inova\u00e7\u00e3o da Vasco SAF, Pedro Henrique Caixeiro, ressaltou o car\u00e1ter estrat\u00e9gico da iniciativa. Segundo ele, o clube est\u00e1 construindo uma estrutura digital integrada para se aproximar do torcedor e ampliar oportunidades de neg\u00f3cios.<\/p>\n<p>&#8211; O primeiro passo foi a cria\u00e7\u00e3o de um Data Lake, que centraliza as principais informa\u00e7\u00f5es do torcedor. A partir disso, desenvolvemos o Vasco ID e agora lan\u00e7amos o aplicativo, que ser\u00e1 o principal meio de comunica\u00e7\u00e3o e relacionamento com o vasca\u00edno &#8211; explicou.<\/p>\n<figure><img decoding=\"async\" alt=\"Vasco APP em destaque em campanha de lan\u00e7amento.\" src=\"https:\/\/lncimg.lance.com.br\/cdn-cgi\/image\/width=950,quality=75,fit=pad,format=webp\/uploads\/2025\/10\/Vasco-APP-aspect-ratio-512-320.png\" \/><figcaption>Imagem da campanha de lan\u00e7amento do Vasco APP.<\/figcaption><\/figure>\n<p>O novo aplicativo oficial do <b>Vasco da Gama<\/b> visa fortalecer a conex\u00e3o entre o clube e seus milh\u00f5es de torcedores, oferecendo um portal centralizado para informa\u00e7\u00f5es e servi\u00e7os.<\/p>\n<p><strong>Fonte:<\/strong> <a href=\"https:\/\/www.lance.com.br\/vasco\/vasco-lanca-aplicativo-oficial-e-inicia-nova-fase-de-transformacao-digital.html\" rel=\"noopener noreferrer\" target=\"_blank\">LANCE!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Vasco da Gama lan\u00e7a Vasco APP, um novo aplicativo oficial para aproximar torcedores e centralizar conte\u00fados e servi\u00e7os digitais do clube.","protected":false},"author":3,"featured_media":12809,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[267,44],"tags":[558,844,5769,8307,8308,8309],"class_list":{"0":"post-12810","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"category-vasco-da-gama","9":"tag-futebol-brasileiro","10":"tag-vasco-da-gama","11":"tag-transformacao-digital","12":"tag-vasco-app","13":"tag-vasco-id","14":"tag-clubes-brasileiros","15":"cs-entry","16":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO 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